On December 14, 2012, twenty children and six educators were killed at Sandy Hook Elementary School in Newtown, Connecticut.
To commemorate the 10 year anniversary, we worked with Sandy Hook Promise to create a physical way people all across the country could get involved: The Pinky Promise.
A pinky promise to learn the 10 signs of a potential school shooter, and to do all you can to end school shootings and protect children from gun violence.
Living primarily on socials, we had people snap a photo with pinkies interlocked, and share it using our hashtag: #SandyHookPromise, and the IG pinky promise sticker.
Creative Directors: Lance Vining and Gary Toit
Copywriter: Mia Potter
Art Director: Jack Mastrototaro
Account Lead: Lindsey Cash